7 Steps to Automate Your Online Business and Increase Sales

Today’s entrepreneurs care about being passionate about work and knowing that it has a larger meaning. As entrepreneurs, we like our work to make some impact and help to make the world a better place. At the same time, however, we like our work to be successful. Doing well by doing good. With the worst recession in decades in our rear-view-mirror, today’s entrepreneurs need to be extremely creative and do things efficiently. These 7 steps to automate your online business will increase sales and simplify your operations.

Automation is the key to building a successful business with fewer resources. To create awesome companies, as a team, and to use technology, ultimately to better the world is a common goal of today’s entrepreneur. But at the same time, today’s entrepreneurs don’t have the financial resources available to hire a team of workers. So the more that today’s entrepreneur can accomplish solo, the better.

Finding the formula to entrepreneur success is not going to be an easy journey or a simple task. You need to work at it. However, if you use these 7 steps to online business automation, you can start finding the success and building the future you have always wanted.

7 Steps to Building an Automated Online Business:

Here are seven steps that you can take on your journey to becoming a self-employed, free and highly successful entrepreneur without breaking the bank.

1. Build a WordPress Website

The most popular content management system available today is WordPress. As today’s entrepreneur, you will want to select the right content management system to build your website. WordPress fits the bill. It’s free, its secure, its customizable so you can implement these automation tips into your website and get close to reaching your goal of building an automated online business.

Choose a professional WordPress theme that is clean, fast, and responsive. We recommend StudioPress WordPress Themes. They are powered by the Genesis Framework, which in layman’s terms, means that the behind-the-scenes nuts and bolts of your website will be search engine friendly, responsive with instant updates and airtight security. Don’t waste time with the wrong WordPress theme. Choose a framework that is state-of-the-art and one that will update with the click of a mouse. Many sites are hacked (or just don’t use WordPress to the fullest) because they have not been updated and with StudioPress themes, the act of updating your code to the most recent technology takes just a click. Updating to the current version of WordPress and Genesis a snap. Everything is integrated, so you don’t have to call your developer. Save time and money.

First Impressions Count: Your website is only as good as your design and your web hosting company.

2. Build your Email List

Email marketing is a powerful tool that can extend your reach beyond your website and create new sales opportunities. If you’re not building an email list, you’re making a huge mistake, so get started right off the bat with your new business and begin building an email list.

Any networking event provides excellent opportunities to collect business cards, which can then be manually added to your email list. But if your like most entrepreneurs, there is not enough time in the day to attend every Chamber of Commerce event. So, in order to build your email list, you need to automate. The easiest and most effective way to automate your email marketing efforts is with Aweber Email Marketing. I have tried them all and I always come back to Aweber.

First, you need to determine who is your target audience. This simple exercise will help. First, answer these questions:

  1. What do your ideal subscribers want?
  2. What’s the main problem they have that you believe you can solve?
  3. What’s your method for solving that problem?
  4. What do you love to talk about more than anything?

Once you’re done, you simply combine them all. These are the people you are catering to. This is your target audience.

3. Write Compelling Content

The most effective way to grow visitors to your website or blog is to write compelling content. Yes, that’s right. The time you spent in English class in high school will finally come in handy. When you’re writing content, you will want to think about the audience you’re trying to reach… and call them out. Write evergreen content that helps, informs and satisfies your target audience.

  • Evergreen content is timeless content that is still relevant. You could go through your archives, or you could also use a WordPress plug-in like Revive Old Posts to simplify the process. There is also a killer tool that I use called MeetEdgar that allows you to publish a post and then automatically recycle your top posts several times on a schedule.

The number of subscribers you have is directly related to…

  1. Your ability to drive highly-targeted traffic to your blog.
  2. Your ability to convert that traffic into FIERCELY LOYAL subscribers.
  3. Your ability to get your readers to promote and refer you to friends.

Now it’s up to you you to take action and build your email list with compelling content.

4. Build your Social Media Profiles

When it comes to online personal or business branding, the creation of social media profiles is absolutely essential. Think of each social media profile you create as a landing page for your brand. This landing page is possibly the first encounter that someone is going to have with your brand, and you will want that first impression to be golden and make the visitor want to know more about you.

10 steps you need to follow to create a successful social media profile:

  1. Your name – Be sure to enter the name you want to be found under.
  2. Your username – Think about what people will search for you, and make sure that your username is included in the URL.
  3. Your profile pic – Use a professional photograph, but not so much that you don’t illustrate some personality. Be sure to stick with the same picture as your default photo from one network to the next. This way people easily recognize you across all social networks.
  4. Your link – Make sure that your link is front and center so that people can find it quickly and click through to your website.
  5. Your bio – Take advantage of this to share only the best about yourself and your brand. And always – always – link to your website or landing page.
  6. Your interests – Look at these fields as an additional place to get some great keyword value. Find books, documentaries, and profiles of influential people in your industry and add those in these additional fields.
  7. Your background – A customized background will allow you to share additional information that may not fit in the fields of your profile.
  8. Your privacy settings – These vary from network to network, but you will want to make sure that the information you would like to be public is viewable.
  9. Your activity – Once your profile setup is complete, your on-going mission will be to maintain a healthy level of activity on your main social networks, which for most will be Twitter, Facebook, and LinkedIn. Automate this! We like Buffer. It’s inexpensive and a great way to keep your social media activity at peak performance.
  10. Your promotion – your website!

If you are short on time, concentrate on the Social Media Big Three:

  • Facebook
  • Twitter
  • LinkedIn.

Don’t forget to interlink your profiles to each other. If you can share multiple links on a social profile, make sure some of those are to your main social profiles.

5. Sync your Blog or Website

Add social share buttons onto your page or automatically post on social media whenever you publish a new article. Additionally, with Step 2 (above) you will have the ability to create a blog broadcast with Aweber so that each time you publish a new blog post to your WordPress website, Aweber will use your post to create dynamic newsletter and broadcast your content to everyone on your email list.

Why? Because research shows that the lead nurturing process today takes seven to eight “touches”. These seven to eight touches that it takes to qualify a lead are crucial components of the lead nurturing process, allowing marketing the opportunity to educate and inform prospects as they move through each stage in the buying journey. These touch points are opportunities to prepare leads for the final stage in the buying journey, the point of decision-making.

  • Sync your social media profiles to landing pages that are specific to your visitor. Our favorite automation tool for conversion optimization is Thrive Leads Landing Pages. Build an automated sales funnel that runs a highly optimized.
  • Sync your website with an opt-in form so that your visitors can easily subscribe to your newsletter:
    • Aweber has many templates that you can use to add an opt-in form to your website.
    • ThriveLeads has many different “triggers”. Trigger options can be the following:
      • Show on page load
      • Show after a certain period of time
      • Show when the user scrolls to a specific part of the content
      • Show when the user scrolls to a percentage of the way down the content
      • Show when the user is about to exit the page (exit intent) – this trigger option does not work on mobile devices.
      • Show when the form enters viewport
      • Show when the user clicks an element
      • Displays on click.

Customize which opt-in form displays, when and where with ThriveLeads. You can organize all the forms you want to display automatically on the site into different Lead Groups. Within each Lead Group, you can create and edit multiple opt-in forms at once, set them to appear in multiple places, and set up A/B tests.

We “connect” our ThriveLeads form to Aweber’s API so that when a visitor completes the opt-in form, their email address is automatically added to our master email list at Aweber. And from within Aweber, we have a blog broadcast setup so that when a new blog post is published, a nifty newsletter is automatically created using their templates and sent to addresses in our list.

And finally, we use Aweber’s form templates to display a static and well-designed, professional opt-in form in the sidebar of our blog. Again, when a visitor completes the form, their email address is automatically added the master email list managed with Aweber.

6. Analyze your Competitors

Get insights into your competitors’ strategies in display advertising, organic and paid search, and link building. SEMRush Online Marketing Tools automate your research and optimization efforts. SEMrush will make your job a lot easier by taking the guesswork out of researching the market and your competition. It takes the guess work out of your digital marketing time and helps you to know before-hand what works, and what is a waste of time.

7. Fill your Orders

If you are selling products online, you will soon discover that filling orders is time consuming. Automate your order fulfillment with Order Fulfillment by Amazon. With FBA, you store your products in Amazon’s fulfillment centers, and Amazon will pick, pack, ship, and provide customer service for them. It’s a tremendous time saver for you as you grow your online store.Keep these steps in mind if you are looking to gain the freedom that most entrepreneurs want. These steps may just be your path towards a more successful online business.The better the experience and the more valuable each of these important steps are, the more ready your leads will be to make a buying decision, and the more likely they are to convert to paying customers. The result is a highly organized, efficient buying journey that runs like a well-oiled machine. And one item that cannot be automated is you! Your leads and customers will want to have interaction, of some type, with you – the company owner. Be professional and always follow telephone and social media etiquette when communicating with the public. Remember, you are building your brand. And your brand is an asset.

More Counter-Arguments to Christian Theist Arguments

Here’s another round of arguments atheists can use against theists when you ask them what they believe and why, or they ask you why you don’t, and why.

God’s Existence: While it might not be possible to prove absolutely that God doesn’t exist, one can certainly put a massive dent into the probability that God exists. As examples…

*Just saying that God exists (without any supporting hardcore independently verifiable evidence) doesn’t make it so.

*No up-close-and-personal encounters with God in the Bible (Adam & Eve, Cain & Abel; Noah; Moses; Jonah, etc.) can be independently verified by any historian or by any other historical recording. In fact no person who related an up-close-and-personal encounter with God can themselves be historically verified as ever actually existing. If Adam and Eve never existed then their encounter with God never happened.

*All images of God are human constructions. They are all man-made, none of which are based on any eye witness testimony. There are no photographs of God; no sound recordings either.

*If God were the only deity ever conceived of that would be one thing, but God is just one of literally thousands of supernatural deities all equally conceived of and worshipped by humans as intelligent as the humans who invented and worship the concept of God.

*Just saying that the Universe had a beginning and therefore there must have been a cause that caused that beginning does not lead of necessity to the conclusion that therefore God done it. Alternative explanations do exist.

*God’s hometown, Heaven, is conspicuous by its geographical / terrestrial or astronomical / extraterrestrial absence. Heaven seems to have all of the actual reality of Alice’s “Wonderland”.

*”In God We Trust” printed on American currency or as America’s motto (a relatively recent addition within American culture in any event) is in no way actual evidence for God’s existence as is the use of the word “Creator” in America’s Declaration of Independence.

*In any text that mentions “God”, just substitute the word “Pixie” or “Pixies” for God and the text will still make perfect rational sense. It’s just substituting the name of one imaginary entity for another.

*If God actually exists, you would expect some kind of hardcore, non-disputable evidence, readily accessible and available to all. It would be the kind of evidence that God and only God – not a false god – could have produced, accomplished or enacted. There is no such evidence. If there was, the debate over God’s existence would have been concluded long, long ago.

*God is NOT the default position on any issue.

Jesus: The character of Jesus is not acceptable as part of the other two major Abrahamic religions. The vast majority of other religions – Jesus who? So much for the alleged massive evidence for the existence of a supernatural Jesus.

Jesus 2: Using rational logical reasoning to justify the assertion that Jesus existed, one could just as easily use that same rational logical reasoning process to justify or even prove the assertion that Sherlock Holmes existed. We ‘know’ what they said. We ‘know’ what they did. They both appear in an actual book (or in the case of S.H. – books). Both have appeared in films and plays and both have been quoted extensively. They both appear in actual well established historical settings and both perform outstanding feats within their own areas of expertise.

Morality: According to theists, morality is derived from God. While there are many. higher animals (mammals and birds) of which numerous examples could be cited. Animals who have absolutely no knowledge of God. Perhaps morality is purely an emergent complex form of biological evolution.

The Invisible Wind: When atheists challenge theists to actually show them their God – which they of course can’t actually do – theists often tend to reply that atheists can’t see the wind yet believe in the wind’s existence. That argument is bogus and total nonsense. You can see the wind. Wind is just the molecules that collectively comprise the air that are in motion. If any of these molecules happen to be visible, like water molecules in the form of water vapour that’s condensed into actual clouds, then you can see the wind. In any event, sight is just one of the five senses. You can of course feel the wind and hear the wind and some air molecules, like ozone, have an odour that you can smell. The air is also composed of many pollutants which are visible and have odours and they too are detectable since they too become part of air in motion. So, another theist argument bites the dust.

The Impossible Bible: Stars fall from the sky! That’s according to the Bible (Matthew 24: 29; Mark 13: 25; Revelation 6: 13). Now perhaps the authors of the Biblical texts which claim this astronomical oddity might have been perhaps inspired by ‘shooting stars’ or meteor showers or isolated meteor impacts into our atmosphere. So astronomically ignorant people living thousands of years ago could be excused for believing that stars were in fact small and relatively close to Earth. But given how far away the stars actually are, we’re in no real danger of stars (plural) falling to Earth. And even if one did, that would be the be-all-and-end-all for the actual existence of the third rock from the Sun and the rest of the solar system would be in a chaotic shambles as well.

The Impossible Bible 2: The Biblical warrior Joshua is associated with commanding the Sun and the Moon to stand still in the sky as a military tactic (Joshua 10: 12-13). While the writers of the Book of Joshua couldn’t be expected to know that the Sun and the Moon move daily across the sky due to the rotation of the Earth on its axis (after all the Earth was the centre of everything and stood still while everything else revolved around the Earth), we know differently today. For the Sun and the Moon to stand still in the sky, the Earth would have to stop its rotation. The Earth would have to stop on a dime. Anyone who knows anything about physics knows about momentum and angular momentum. The obvious example we’re all familiar with is that if you slam on the brakes to try to stop your 60 mph car on a dime, you’re going to be thrown forwards. And when you go from standing still to 60 mph as rapidly as possible, you are thrown backwards. Given the mass and rotational velocity of Planet Earth, going immediately to zero mph would toss everything not tied down into high up into the atmosphere if not launched directly into space itself. The G-forces alone would have killed everyone including Joshua. In fact the Earth itself might even have torn itself apart due to the forces involved. No matter how you slice and dice things, how you crunch the numbers, if Joshua’s story was true, you wouldn’t now be here. And by the way, no other society reported any such an anomaly. It never happened.

The Impossible Bible 3: Jonah has a whale-of-a-tale to be told, and tell it he does (Jonah 1: 17; Jonah 2: 1-10). If you swallow a goldfish (an actual fad at one time) the goldfish doesn’t survive to be passed out of the other end alive and well and swimming, a passing which would take less than three days to happen, three days being the time of Jonah’s ordeal. So conversely, if a very, very large goldfish or just a very, very large plain fish or even a marine mammal of any kind (like an actual whale) were to swallow you, you’re not going to get out of that predicament following three days therein and live to tell the tale. The Jonah story is just a whale-of-a-tale, the sort of a story that fishermen (and women) tell all of the time, like about the one very, very large fish that got away.

Noah’s Ark: If you compare and contrast Ken Ham’s life-sized (one to one ratio) recreation of Noah’s Ark (in Williamstown, Kentucky) with the data given in Genesis for the actual creation of Noah’s Ark, you have such a vast gulf that the Biblical account has to be nonsense. The vast amount of man-hours required to build Ken Ham’s Ark dwarfs anything relative recorded in Genesis. The highly advanced technologies required to construct Ken Ham’s Ark dwarf anything that was available to Noah. The same applies to the energy sources available to Ken Ham versus what was available to Noah. The cost of building Ken Ham’s Noah’s Ark (over one hundred million dollars) was so over-the-top relative to the real cost of building the Ark that the real Ark would have been unaffordable to Noah and his relatively few family members.

Noah’s Ark 2: Compare and contrast the size (area) required and the number of animals housed and the number of staff needed to look after said animals in 1) Noah’s Ark and 2) a typical animal park or zoo. The Ark had more animals housed into less volume and looked after by less staff relative to any animal park or modern zoo. A typical or average zoo only has several hundred animals, hundreds of staff and covers a large number of acres. Noah’s Ark had 2 (or sometimes 7) of EVERY animal and only 8 staff? Something is screwy somewhere.

Noah’s Ark 3: While there have been many flood myths, those myths aren’t universal nor do they all happen at the same time. It would also appear therefore that the Biblical flood event was just plagiarized from the Epic of Gilgamesh which had a near identical scenario enacted. The remains of Noah’s Ark, despite many alleged finds, haven’t ultimately ever been found. The remains of Noah’s Ark is missing in action. And how did a 600 year old man – not 600 years of age – along with his 100 year old sons, construct the Ark and take care of all of the millions of animal species that inhabit Planet earth? Finally, how did the platypus or the kiwi bird or the buffalo get to the Middle East – and get back home again?

The End Times: Christian theists, especially right-wing fundamentalists or evangelists like former congresswomen Michele Bachmann or ex-convict Jim Bakker, who are among a seemingly endless supply of Second Coming fanatics, keep preaching that the End Times are (nearly) here and that Jesus is coming back with all of the associated baggage that goes along with End Times prophecies and the Book of Revelation.

*Firstly, there is no independent non-Biblical source that testifies that Jesus had any supernatural powers at all. If Jesus existed he was mortal and thus he’s dead. Thus no resurrection and thus no Second Coming. Each and every time the Second Coming is nearly at hand, Jesus has been a no show. Why, because Jesus is DEAD, that’s assuming Jesus even existed in the first place, and not all scholars agree on that, although I’m willing to give the benefit of the doubt. However, IMHO, the real Jesus was just another self-deluded mortal, albeit a charismatic figure, who attracted a following (that’s gotten out of hand and out of control) and was given the death penalty for his troubles. Now if archaeologists were to uncover and verify and date a stone stele (or equivalent) that had inscribed the words that “Jesus of Nazareth will give a free public sermon on the topic of his divinity and the End Times on Tuesday afternoon at 3 P.M. at the Public Square, and perform miracles upon request. All are welcome to attend” – well that would put the Biblical cat among the doubting pigeons. Alas, no such object (or equivalent) has yet to be found.

*Secondly according to Biblical texts, the Second Coming should have happened within the lifetime of many who actually knew and heard Jesus, so a resurrected Jesus has either overslept or forgot to set his heavenly alarm clock.

*Thirdly, the geopolitical conditions required for the Second Coming (i.e. – wars, rumors of war, earthquakes, etc.) have been present and accounted for ever since there ever was a concept of the Second Coming.

*Fourthly, if I had a fiver ($5 bill) for each and every time someone, even Biblical scholars, not to mention hordes of televangelists, fundamentalists, extreme right-wing End Times fanatics (like Michele Bachmann) and related and often self-proclaimed prophets (like Cindy Jacobs) predicted the imminent return of Jesus, the Second Coming, the rapture, etc., then the tax man would be very happy, my bank manager would be very happy, and I would be very happy and very, very rich. Despite thousands of predictions that the End Is Nigh, there’s been a 100% failure rate in the End Times actually coming to pass which inspires zero faith in today’s right-wing fundamentalists. I can put absolutely no faith in Christian theists who keep endlessly prophesying the immediate “Second Coming” of Jesus when all the prophecies (tens of thousands of them) of the Second Coming have to date been 100% wrong. My knees will bow down due to arthritis way before Jesus returns!

*In conclusion, the odds that Jesus will return, that Second Coming, is about as likely as my winning the lottery twenty times in a row. It ain’t happened in the past; it’s not happening now; it won’t happen in the future – foreseeable or long term. In fact if it ain’t happened by now it ain’t ever gonna happen.

Complexity: Life, the Universe and everything (LUE) is just so absolutely complex that it is obvious only an omniscient and omnipotent deity (i.e. – God) could have created this! No, sorry theists, it’s not obvious at all! Firstly, what is, or is not complex is just plain relative. What once was complex might now be less complex. What’s complex to Person A may not be complex to Person B.

*What powered the Sun to make it last billions of years was once a complex question that eluded answering until the discovery of nuclear fusion, then everything fell into place. What powers the Sun is now taught in high school.

*A radio would have been considered highly complex, complexity personified, back in Biblical times, but millions of kids have now built crystal radio sets and a radio is no longer considered complex. It’s a well understood piece of technology.

*Sickness isn’t quite the complex hit-or-miss issue it used to be – as in back in Biblical times with spirits and demons acting in unpredictable ways – now that we have the germ theory of disease and modern antibiotics and other medications.

*I personally find the whole business of computer hardware and software and programming and connections (i.e. – the Internet) to be a vastly complex subject of which I have little actual understanding, but not so to actual computer experts. And therein lies the rub. If you study something long enough and hard enough then complexity gives way to understanding and eventually to relative simplicity. Quantum mechanics, general and special relativity, higher mathematics, even medicine aren’t as complex to the experts who study these areas relative to those who don’t. The list could be extended almost indefinitely.

Complexity 2: So, is LUE really complex? The other side of that coin is compared to what? If we had other examples of LUEs to compare and contrast our LUE to then we would be in a much better position to state exactly how complex our LUE really is. You can’t tell how complex our LUE really is without a comparison. You can’t tell how typical something is from a statistical sample of one.

Design and Fine-Tuning: Theists like to claim that God designed a bio-friendly Universe. The Cosmos is finely-tuned for life, and egocentric as we are, for human life (though if God created us then He would have done so in such a way as to fit His cosmic design and not designed the cosmos to fit us since it was cosmos first; humans second). But in any event, 99.9999% of the Universe is not well designed for life (as we know it). It’s either too hot or too cold or too wet or too dry or too much a vacuum or there’s too much pressure or it’s all too toxic, etc.

Design and Fine-Tuning 2: As with the topic on complexity, we can only ascertain exactly how designed and fine-tuned the (our) Universe actually is only by comparing and contrasting our Universe to other universes; being as other examples; being as other possibilities. Since we have no other universes as examples, as possibilities that we can examine, we’re not in any actual position to say exactly how designed and fine-tuned our own Universe actually is, far less say that God done it.

Design and Fine-Tuning 3: The human body is not a finely designed and tuned bio-machine I don’t care what Genesis says about God’s creation of Adam and Eve. While there is nothing patently absurd about the design of the human body as explained by Mother Nature acting via the unplanned and unpredictable forces that govern natural selection, any Bioengineering 101 student worthy of his or her academic salt could of done a hell of a lot better job of designing from scratch the human body. God’s design of the human body is a near total failure.

*While we get two of a lot of the essentials like eyes and ears and lungs and kidneys – even two brains (the left and right hemispheres) – we only get one heart, even though heart disease / failure is right up there in being the ultimate death of us.

*Our immune system is good but not great. Lots of viruses, bacteria and multi-cellular parasites can harm and even kill us. You only have to watch something like “House, M.D.” to get a handle on the thousands of things that can go wrong, go wrong, go wrong with human anatomy and physiology.

*Our body can turn on itself with dozens of types of cancers. No part of the body is immune from become cancer-ridden. The phrase “find a cure for cancer” has been around for yonks’ and researchers haven’t totally cracked that cancerous nut yet.

*And how about all those unnecessary body parts like tonsils, the appendix, a vestal tail, etc.

*And if God doesn’t care for male foreskins, why did He create males with foreskins?

*The waste elimination and reproductive systems shouldn’t b cheek-by-jowl and there shouldn’t be a shared common passage used for both eating / drinking and breathing.

*One of the biggest flaws is our two-legged bipedal status without even the benefit of a balancing tail (like birds or kangaroos, etc. have). As a result, we are balanced as it were on a knife’s edge, ever prone to trip and fall or just plain lose our balance and break bones and cause internal bleeding, etc. Accidental falls are one of the most common ways we hurt ourselves. Any 4-legged or 6-legged or even 8-legged animal is far better positioned for stability, not to mention centipedes and millipedes. It’s hard to knock those dudes over!

*Teenage males have way, way, way too much testosterone in them.

*And what’s the point of balding? Or wrinkles?

Design and Fine-Tuning 4: So who or what designed and fine-tuned the designer and fine-tuner? If a computer program has a computer programmer; if a building has a designer (an architect) and a builder (tradesmen) – collectively a creator (a building-maker); and if the Earth had an Earth-maker and if heaven had a heaven-maker (Genesis 1: 1), and we call that maker “God”, and on the premise that everything that begins to exist (computer program, building, Earth, heaven) has a cause (i.e. – God), then who or what was the God-maker and in turn the maker of the God-maker, and so on down the line unto an infinite regression? You don’t get away with the blatant assertion that God and only God doesn’t have a cause. That’s a case of special pleading based on exactly zero evidence and even less logic. And even if God didn’t have a cause then you still have an infinity problem!

Why is infinity a problem, or more specifically, why is the concept of an infinite past of concern? Well according to some who make a study of mathematical philosophy, if there is such a thing as an infinite past, that is a past that has no temporal endpoint, then it is literally impossible to ever get to this, the present moment or “now”. To to them, not even God can have existed forever and ever before creation LUE, and you can’t have an infinite regress of gods creating gods creating gods creating gods. But if you eliminate gods, then you’re still stuck with an infinite past because the First Law of Thermodynamics states that matter / energy cannot be created nor destroyed. Therefore, matter / energy has always existed and thus there still is an infinity problem with respect to time. The flaw I believe lies with the idea that a past that has no temporal endpoint, making it literally impossible to ever get to this, the present moment or “now”. My solution is no matter where you are on a timeline, even a timeline with no endpoints, you exist in that timeline in the present moment or “now”. You don’t have to travel forward in time in order to get to the present moment.